Why do you lose customers?
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Why do you lose customers?

Here’s a detailed explanation of the churn, including categorizing the reasons for churn and strategies for resurrection campaigns.

churn.png

List down all the churn reasons and classify them as voluntary and involuntary. This simply helps us realign our focus and resurrection strategies. Once we have all the possible reasons of churn listed down, we try to begin solving the top reason for churn, what is the reason behind the same?

Churn Reason

Category

User Insights indicating Churn

Reason 1

(Voluntary/Involuntary)

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Reason 2

​

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Reason 3


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